The Spirit of
Shrivatsa
Rooted in centuries of Indian craftsmanship, Shrivatsa is a living testament to the art of heritage jewellery - where every stone has a story, and every creation is an heirloom in the making.
Guardians of an
Ancient Art
Founded in 2024 by Raavi Kashyap - who brings over half a decade of experience in jewellery manufacturing - Shrivatsa was born from a deep reverence for India's jewellery heritage. Named after the sacred mark, Shrivatsa symbolizes divine beauty, endless love and the beloved presence of Goddess Lakshmi.
From the intricate artistry of Jadau and Meenakari - techniques perfected over centuries and preserved by only a few master families - each creation is shaped patiently by hand. These rare traditions demand time, precision, and devotion, transforming precious metal and stones into heirlooms meant to be cherished for generations.
Where Hands Speak
the Language of Gold
Drawing
Every piece of Jadau jewellery begins with a detailed 2D drawing - a blueprint that captures the design, proportions, and placement of every stone before any gold is touched.
Ghat
The gold base, or ghat, is carefully shaped and formed by hand according to the drawing. This foundation determines the structure and strength of the final piece.
Khudai & Meenakari
Grooves are carved into the ghat (khudai) which creates beds for Enamel (Meena). Enamel is then hand-filled into these grooves and heated until it melts and fuses permanently with the gold.
Stone Setting with Kundan
Surma is filled into the Ghat, followed by careful stone selection. Each gemstone is then set by pressing it into place with kundan - a thin sheet of 24-karat pure gold.
Puwai
The final step is puwai - drops and beads of emeralds, rubies, pearls or other gemstones are tied with gold wire or thread. Puwai gives the jewellery its complete, finished look.
Colours That
Breathe Life
Meenakari - the ancient art of enamelling on gold - is the soul behind the reverse of every Shrivatsa jadau piece. Where the front dazzles with polki and precious stones, the back reveals an equally exquisite world of hand-painted enamel in vivid reds, greens, blues, and whites.
Our Meenakars have inherited this art from their forefathers. Using fine brushes and powdered glass mixed with mineral pigments, they paint intricate floral patterns that are then fired repeatedly at precise temperatures until the enamel fuses permanently with the gold.
A Indian Art,
Preserved Forever
Jadau is the crown jewel of Indian jewellery-making - the art of setting uncut diamonds, gemstones, and polki using Kundan (24KT gold), a technique that requires no modern tools. Invented in India centuries ago, this art form survives today in the hands of a precious few master karigars.
At Shrivatsa, we are committed to preserving this art. Every jadau piece passes through the hands of multiple artisans, each contributing their unique mastery to the final creation.
From Vision
to Masterpiece
Every Shrivatsa creation begins with a sketch - drawn by hand, not by machine. Our design atelier studies centuries-old patterns from Rajasthani, Mughal, and South Indian traditions, then reimagines them for the woman of today. Whether it's a bridal set or a contemporary diamond necklace, the design process honours tradition while embracing modern sensibility.
The journey from concept to creation spans weeks, sometimes months. Multiple rounds of refinement ensure that every proportion is perfect, every curve deliberate, every detail considered.
We Believe in the Hands
That Shape Beauty
We believe that true jewellery is not manufactured - it is born. Born from the patience of a karigar who spends years mastering a single technique. Born from gold that has been purified and shaped with reverence. Born from stones that carry the weight of the earth within them.
We believe that every Indian bride deserves to wear not just jewellery, but a piece of her culture's soul. That every woman who chooses Shrivatsa chooses to carry forward a tradition that predates empires.
We believe that craft is not a relic of the past - it is the future. And as long as there are hands willing to learn and hearts willing to treasure, the art of Indian jewellery will never fade.