The spirit of Shrivatsa

Rooted in centuries of Indian craftsmanship, a house where every stone has a story and every creation is an heirloom in the making.

The sacred mark
of beauty and love

Founded in 2024 by Raavi Kashyap, who brings over half a decade of experience in jewellery manufacturing, Shrivatsa was born from a deep reverence for India's jewellery heritage. Named after the sacred mark, Shrivatsa symbolizes divine beauty, endless love and the beloved presence of Goddess Lakshmi.

From the intricate artistry of jadau and meenakari, techniques perfected over centuries and preserved by only a few master families, each creation is shaped patiently by hand. These rare traditions demand time, precision, and devotion, transforming precious metal and stones into heirlooms meant to be cherished for generations.

Colours that breathe life

Meenakari, the ancient art of enamelling on gold, is the soul behind the reverse of every Shrivatsa jadau piece. Where the front dazzles with polki and precious stones, the back reveals an equally exquisite world of hand-painted enamel in vivid reds, greens, blues, and whites.

Our meenakars have inherited this art from their forefathers. Using fine brushes and powdered glass mixed with mineral pigments, they paint intricate floral patterns that are then fired repeatedly at precise temperatures until the enamel fuses permanently with the gold.

Kamal
Gul
Tulip buta
Hans
Mor
Chidiya
Phool
Kairi phool

Red
Green
Blue
Pink
White

Where hands speak
the language of gold

Jewellery design sketch - Shrivatsa concept-to-creation process

Drawing

Every piece of jadau jewellery begins with a detailed 2D drawing, a blueprint that captures the design, proportions, and placement of every stone before any gold is touched.

Master karigar shaping a jadau necklace in gold - traditional Jodhpur goldsmithing

Ghat

The gold base, or ghat, is carefully shaped and formed by hand according to the drawing. This foundation determines the structure and strength of the final piece.

Meenakari detail - traditional Rajasthani enamel artistry on gold

Khudai and meenakari

Grooves are carved into the ghat (khudai), which creates beds for enamel (meena). Enamel is then hand-filled into these grooves and heated until it melts and fuses permanently with the gold.

Uncut polki diamonds set in 24KT kundan gold

Stone setting with kundan

Surma is filled into the ghat, followed by careful stone selection. Each gemstone is then set by pressing it into place with kundan, a thin sheet of 24-karat pure gold.

Heritage jadau jewellery craftsmanship - Shrivatsa Jodhpur atelier

Master karigar hand-setting polki diamonds in gold - Shrivatsa workshop

An Indian art, preserved

Jadau is the crown jewel of Indian jewellery-making: the art of setting uncut diamonds, gemstones, and polki using kundan (24KT gold), a technique that requires no modern tools. Invented in India centuries ago, this art form survives today in the hands of a precious few master karigars.

At Shrivatsa, we are committed to preserving this art. Every jadau piece passes through the hands of multiple artisans, each contributing their unique mastery to the final creation.

From vision to masterpiece

Every Shrivatsa creation begins with a sketch, drawn by hand, not by machine. Our design atelier studies centuries-old patterns from Rajasthani, Mughal, and South Indian traditions, then reimagines them for the woman of today. Whether it's a bridal set or a contemporary diamond necklace, the design process honours tradition while embracing modern sensibility.

The journey from concept to creation spans weeks, sometimes months. Multiple rounds of refinement ensure that every proportion is perfect, every curve deliberate, every detail considered.

We believe in the hands
that shape beauty

We believe that true jewellery is not manufactured, it is born. Born from the patience of a karigar who spends years mastering a single technique. Born from gold that has been purified and shaped with reverence. Born from stones that carry the weight of the earth within them.

We believe that every Indian bride deserves to wear not just jewellery, but a piece of her culture's soul. That every woman who chooses Shrivatsa chooses to carry forward a tradition that predates empires.

We believe that craft is not a relic of the past, it is the future. And as long as there are hands willing to learn and hearts willing to treasure, the art of Indian jewellery will never fade.

Raavi Kashyap, Founder